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Monetisation

  • Génération Z : aux opérateurs mobiles français d’oser enfin !

    Introduction : Un public exigeant, insaisissable… et décisif La génération Z (née entre 1997 et 2012, soit environ 13 à 28 ans en 2025) représente aujourd’hui une part croissante du marché des télécommunications en France, avec environ 13 millions d’individus (près de 19% de la population française en 2025). Cette génération, qui a grandi avec…

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  • The Two Missing Pillars of Telco AI

    While headlines focus on sovereign GPU clouds, AI-RAN, or LLMs optimized for telecom networks, two critical dimensions often remain in the background of telco AI strategies: data governance and regulation, and the building of vertical AI ecosystems. These two pillars are essential to turn AI into a sustainable competitive advantage. Data Governance, Regulation & “AI…

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  • Unlocking Smartphones: balancing user freedom and carrier profits

    In 2021, the Federal Communications Commission (FCC) took a significant step towards enhancing consumer rights by proposing new regulations to make it easier to unlock smartphones. These measures aim to give users more freedom by loosening the restrictions imposed by mobile network operators. Traditionally, two-year contracts and “subsidized” phones have concealed the true cost of…

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  • Innovating monetization: Apple’s new era for app developers

    With the constant evolution of the mobile app market, developers and app publishers are continuously seeking to innovate in terms of monetization on Apple’s App Store. The latest advancements and tools available to them reflect Apple’s desire to provide more effective and diverse means of generating revenue, while improving user experience. These innovations revolve around…

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