The Snapdragon Summit 2025, organized by Qualcomm from September 23 to 25 in Maui (Hawaii) and Beijing (China), was a major event focused on advances in mobile and PC processors, with a strong emphasis on AI, energy efficiency, and strategic partnerships. Unlike previous editions, the event highlighted a geographic duality to strengthen Qualcomm’s presence in China, a key market representing nearly half of the company’s revenues, despite ongoing U.S.-China trade tensions.

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Contents

  1. Strategic acceleration of the timeline
  2. Performance domination through architecture
  3. Massive offensive in the Windows PC market
  4. AI as a central differentiator
  5. Energy efficiency as a competitive advantage
  6. Potential fragmentation of the Android flagship ecosystem
  7. Synthesis and analysis